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Power and Reach of 22News and 

22News has been the #1 television source for news and information in western Massachusetts for over 50 years. And, is the #1 news and information multi-channel platform in western Massachusetts with over 2 million page views and 292,990 unique visitors each month.

Reaching the right audience

  • On average adults spent over 98 minutes a day online, second only to television.
  • The heaviest users of the internet represent the most attractive cross-section of buying demography.
  • The second highest percentage of adults learned about new products from the internet… second to television.
  • One third of adults in all markets have been to broadcast property websites. 

That’s why using the combined Power and Reach of 22News and to advertise your business Works!

To learn how to advertise your business on-line, please call Brenda McGiverin at (413) 377-2034 or email:


To learn how to advertise your business on-air, please call Elisa LaDue at (413) 377-2247 or email:


Read what our clients have to say:

“Advertising on has been one of the best marketing campaigns I have undertaken this year. I have gotten a lot of positive feedback as well as a lot of inquiries driven to our school through the ads. In addition though, the staff at WWLP is phenomenal! Everyone has been professional and informative and they have really helped me create an online marketing plan that suits my needs without breaking my budget. I cannot say enough about my experiences advertising on and I plan to continue advertising long into the future.”

Meaghan Prendergast
Assistant Director of Enrollment
Cambridge College – Springfield

“Purchasing a tile on the WWLP website has been without a doubt the “best bang for my buck”.  Since its purchase it has increased our web site viewing by over 50%.  Our web tracking has showed us that the majority of hits on our site are linked to the site. This coupled with TV advertising has been one of our most successful advertising campaigns to date. Also I cannot say enough about the staff at WWLP. Their assistance in everything from tile designing to TV production has made this as much fun as it is successful. I anticipate and very long and prosperous working relation with WWLP.”

Rob Guyette
General Manager
Braman Termite & Pest Elimination

“Working with 22News to develop the Health Connection commercials and website for the Holyoke Visiting Nurse Association and Hospice Life Care has been a creative and rewarding learning experience with excellent results, due to the professionalism of the WWLP organization.  They have helped us every step of the way to get the message out about our programs and services. They have worked hard to first learn about our organization and then to develop and produce web and television promotions that brand our agency as experts in our field.”

“Our Account Executive, Brenda McGiverin has been extremely accessible and responsive for questions and requests. She has consistently prompted us to vary the content of the web site and has helped us to develop ideas that promote our company. We appreciate the regular updates regarding the viewing activity of the Health Connections web site and our commercial schedule times and format.”

“The production team was excellent to work with for both our employees and our patients that participated. Kris and Sean were very supportive to all of us.  The four commercials and streaming video that they produced concisely captured the message and emotion of home health care and Hospice.  The video productions are frequently shown to existing and new referral sources and during community activities because they highlight our organization so well.”

Jean Zaleski
Director of Community Resource Development