Tourism campaign to highlight “The Springfield you don’t know”

Mayor says campaign will highlight positive aspects of city

SPRINGFIELD, Mass. (WWLP) – The opening of MGM’s nearly $1 billion resort casino next year will bring thousands of people to Springfield, and the city has a new campaign to promote itself to visitors. On Thursday, Mayor Domenic Sarno will unveil a new initiative to tell visitors about “the Springfield you don’t know.”

Continuing Coverage: MGM Springfield Casino Project

Sarno says the idea is to tell engaging stories about aspects of the city, such as the Amazing World of Dr. Seuss Museum, the Springfield Armory National Historic Site, and the Wood Museum of Springfield History, as well as highlight start-up companies in the city.

Sarno says that these stories will help residents highlight positive parts of Springfield, instead of what he calls “half-true stories from the city’s difficult days.”

The Economic Development Council of Western Massachusetts is funding the campaign through donations, but EDC President Rick Sullivan told 22News that there has been no financial commitment to the campaign so far.

Thursday morning, Sarno and Sullivan will explain more about how they think the campaign will highlight the positive aspects of Springfield.