WWLP-22News has joined NBCUniversal Owned Television Stations’ Clear the Shelters nationwide pet adoption campaign. This is the first time 22News will host the popular pet adoption campaign. Launching this month and culminating with Clear the Shelters Day on Saturday, August 19, the third annual nationwide pet adoption campaign will include the participation of Dakin Humane Society in Springfield, MA. On that day, Dakin will help families find and adopt a new pet.
WWLP Vice President and General Manager Bill Pepin said, “We are very happy to participate in this year’s campaign together with Dakin Humane Society. 22News has always supported the work of animal shelters in our area. This is a wonderful opportunity to encourage local families to adopt a pet in need of a forever home.”
22News also announced the participation in a new social media campaign that compliments Clear the Shelters efforts: #LoveMyPet. To join the Clear the Shelters social media campaign, viewers can simply post a photo of their favorite pet, list their reasons for loving their pet, and upload their post and photo to their social media channels using the hashtags #ClearTheShelters and #LoveMyPet. Viewers can also visit WWLP.com to access a #ClearTheShelters filters that lets people easily share pet photos across social platforms. The social media campaign will conclude on August 19.
From older dogs to kittens to rabbits to iguanas, Clear the Shelters has inspired local communities to take action and open their homes to pets in need. Last summer, “Rose” a husky with a neurological syndrome who traveled from Turkey to a shelter in Briarcliff Manor, New York found a new home while “Tootsie,” a senior Shih-Tzu with one eye was adopted by a family from Chicago, Illinois. Since 2015, Clear the Shelters has resulted in more than 70,000 pet adoptions nationwide.
For more information about the pet adoption campaign, visit ClearTheShelters.com. You can also follow the effort on Twitter, Facebook and Instagram by using the hashtags #ClearTheShelters and #LoveMyPet. To access information in Spanish, please visit DesocuparLosAlbergues.com and follow #DesocuparLosAlbergues and #AmoAMiMascota. Clear the Shelters is an initiative spearheaded by NBCUniversal Owned Television Stations, a division of NBCUniversal.
WWLP-22News, a Nexstar Media Group, Inc. station, is an NBC affiliate providing local news, network, syndicated, and local programming to western Massachusetts. The station also provides superior digital breaking news and weather coverage through its website WWLP.com and on all mobile devices. WWLP 22.2 is the home of The CW Springfield. In addition to The CW network programming, 22News airs each evening at 10 p.m.