BLANDFORD, Mass. (WWLP) – The coming week is critical to the future of the Blandford Ski Area.
Only 200 season subscribers have, so far, taken advantage of the reduced price early bird special that runs until the end of April. The Ski Area has its sights on at least 800 skiers signing up by the end of the month.
Blandford Marketing Director Dave Fraser told 22News, “In the past, we’ve had a last minute rush. Here it is, April, and they’re not thinking skiing. They’re going to wait until the fall. We’re pleading with them, please think of us now.”
Fraser believes the future of the 80 year old Blandford Ski Resort hinges on the number of skiers they have by the time the ski season begins.