Holyoke company makes the Super Bowl program book cover

The cover they produce in Holyoke is 3-dimensial

HOLYOKE, Mass. (WWLP) – It’s known as the “Paper City” and 22News found out a Holyoke paper company will once again produce the cover for the Super Bowl game book.

“The holography; that’s really the magic of Hazen Paper,” John Hazen told 22News. He’s the co-owner of Hazen Paper Company on South Water Street in Holyoke.

Since 2006, Hazen Paper has been producing the Stadium Edition holographic cover for Super Bowl game book. That means the only people who have the opportunity to buy this book this year, are the ones attending the Super Bowl at NRG Stadium in Houston.


Continuing Coverage: The Big Game


“It’s hard to explain how exciting how cool that is how honored we are and how much we have with it,” Hazen told 22News.

Hazen Paper has used their holography skills to work with some big names in the sports and entertainment industry. They’ve created the holographic poster for the Grateful Dead’s “Fare Thee Well” tour. Hazen Paper also created the holographic paper used by Beyoncé’s cosmetic line “Pulse”. The company’s hologram work can be seen on everything from scratch tickets to Star Wars DVD covers.

Hazen Paper is family business, founded in 1925. They’re also known for “Envirofoil” which is holographic paper that’s eco-friendly. It’s easily recycled as printed paper.