Sears selling Craftsman tool brand to Stanley Black & Decker

Struggling retailer selling valuable tool brand to Connecticut-based company

Sears Sells Craftsman
FILE - A May 18, 2011 file photo shows an assortment of Craftsman wrenches at a Sears store in Bethel Park, Pa. Sears is selling its well-known Craftsman brand to Stanley Black & Decker Inc., which plans to grow the tool brand by selling its products at more stores. Shares of Hoffman Estates, Illinois-based Sears Holdings Corp shares rose 7.5 percent to $11.14 before the stock market open Thursday, Jan. 5, 2017. (AP Photo/Gene J. Puskar, File)

NEW YORK (AP) — After 90 years, struggling department store operator Sears is selling its well-known Craftsman tool brand to Stanley Black & Decker Inc.

Stanley plans to grow the brand by selling Craftsman tools in more stores outside of Sears. Today, only 10 percent of Craftsman products are sold outside of Sears-owned stores. Sears will continue to sell Craftsman products at its stores, including Kmart and Sears Hometown. Sears, based in Hoffman Estates, Illinois, first took control of the Craftsman brand in 1927 when it bought the trademark for $500.

Sears has been losing money for years as its revenue fell. The company also announced plans Thursday to close 150 stores, about 10 percent of its total 1,500 stores. And last week, the company said it received a credit facility for up to as much as $500 million to provide it with cash as it sells assets.

Stanley will pay Sears about $900 million for Craftsman, which includes $525 million when the deal closes this year, $250 million after three years and a percentage of sales for 15 years. After 15 years, Sears will start paying Stanley 3 percent of the Craftsman sales it makes.

Stanley, based in New Britain, Connecticut, makes and sells tools under several brands, including Stanley, DeWalt and Black & Decker.

Shares of Sears Holdings Corp. shares rose 59 cents, or 5.7 percent, to $10.95 in morning trading Thursday. Stanley shares rose $2.69, or 2.3 percent, to $119.17.

Copyright 2017 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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