NORTHAMPTON, Mass. (WWLP) – It was a busy night for Northampton as the town geared up for First Night celebrations.
Thousands gathered Saturday night for the ball raising at midnight, but downtown Northampton was bustling all day long. Events took place at twenty different venues throughout Northampton, featuring everything from fireworks displays to magicians.
Free parking downtown made it easier for people to park and participate. Businesses in Northampton told 22News First Night is not only a great celebration, but it’s good for business, as well.
Garrett Sanders, of Conway said, “First Night’s usually our busiest night of the year, so we did a lot this morning with prep work and everything, and we’re expecting a lot of customers tonight.”
Businesses in Northampton said First Night is the busiest night of the year there, and 22News spoke with families who have made grabbing a meal at a restaurant downtown, or stopping in a shop for hot chocolate, part of their annual First Night traditions.
Local businesses also set up on the streets to offer free samples to First Night attendees. Some said they had so many visitors they ran out as early as six o’clock.