Latest snowfall good for business at ski areas

The snow is piling up in Franklin County, and that's not a bad thing for some businesses

CHARLEMONT, Mass. (WWLP) – Falling snow means rising revenues for ski areas, and skiers and snowboarders were excited for the fresh flakes flying at Berkshire East in Charlemont Thursday.

The snow is piling up in Franklin County, and that’s not a bad thing for some businesses. Hundreds of skiers came through Franklin County to take advantage of the conditions on the slopes today.

Major snowstorms like this provide the ski resort with packed powder conditions on all the trails for skiers, which means smooth rides. Claremont is expected to receive up to 12 inches of snow by the storm’s end, and for Berkshire East the more snow the better.

Gabriel Porter-Henry, the director of marketing for Berkshire East told 22News, “There’s a lot of hardcore, wonderful skiers who come out in middle of a snowstorm…that’s always the best time to get the powder, but there’s people who also come out after the snow has fallen and they’re able to dig themselves out of their driveways and homes and make it out to the hills.”

Porter-Henry also said they regularly shovel pathways and the parking lots during these snowstorms and when it’s snowing heavy they’ll turn off their snow guns and make snow as needed.

Western portions of Franklin, Hampshire, and Hampden County, as well as eastern Berkshire County, are supposed to receive the most snow as a result of Thursday’s snowstorm. 22News Storm Team Meteorologist Nick Bannin says that some communities could see up to a foot of snow, while totals will be much lower in eastern Hampden and Hampshire Counties.