Popularity of gift cards reduces the number of items returned to stores

Only 4 percent of items purchased during the holidays were returned last year.

EASTHAMPTON, Mass. (WWLP) – According to a report by the company Bankrate, the increasing popularity of gift cards has lead to less returns after the holidays. Last year, consumers returned only 4 percent of their gifts.

Half of holiday shoppers plan to give a gift card this season. But Easthampton resident Kate Bosque told 22News that she likes to go the more traditional route. “I’d rather get a personal gift,” she said. “I think it’s a little generic. But if it’s someone you don’t know well, that makes sense.”

According to VISA, more consumers than ever will shop online this year. They estimated that by the end of the year, online purchases are expected to increase by at least 18 percent over the last year.