Domino’s turns to reindeer for pizza delivery

Domino's is no stranger to marketing ploys

dominos-reindeer

(CNN) – The Domino’s Pizza in Japan is reportedly training reindeer at a driving school to deliver pizza in one of Japan’s coldest, snowiest regions.

“If a reindeer runs properly, it can go as fast as 80 kilometers per hour. It’s especially fast on snow, as though it’s equipped with snow shoes.” Yeah well if reindeer ever deliver pizza at 50 miles an hour, Domino’s should expect lawsuits.

The trainers seemed to be having trouble reining in their pizza delivery reindeer, which would be equipped with GPS devices so customers can check on their progress.

Domino’s is no stranger to marketing ploys. Take the edible box Domino’s in the United Kingdom dreamed up for April Fools.

Just last month, Domino’s in New Zealand demonstrated the pizza delivery drone. It flew to the appointed address and lowered a pizza. Company officials in New Zealand said that in the next couple of years, drones could make up 25 percent of deliveries.

Before the drone, Domino’s in Australia presented the pizza delivery robot. With a top speed of about 12 miles per hour, it can’t take to the highway, but it can chat with customers and dodge obstacles.

From high tech to low tech, is that tomato sauce making Rudolph’s nose red?

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