Small Business Saturday more successful than ever

Independent stores and restaurants enjoy holiday

SPRINGFIELD, Mass. (WWLP) – Despite Cyber Monday and Black Friday getting a lot of attention, Small Business Saturday continues to bring out shoppers. More shoppers visited independent businesses for Small Business Saturday this year than ever before.

According to an American Express survey, about 112 million people shopped at local businesses this past Saturday; a 13% increase from last year. Spending reached $15.4 billion at independent retailers and restaurants.

Small Business Saturday has happened the Saturday after Thanksgiving every year since 2010. The day supports small businesses nationwide.

“We definitely saw a little increase in the sales, and the people that were here said we are here for Small Business Saturday, which is definitely a benefit for us,” said Nadim Kashouh, owner of Nadim’s Mediterranean Grill in downtown Springfield.

Kashouh said, however, that Small Business Saturday would have a greater impact if it were moved to a different day. He said many people are at the mall or away visiting families the weekend of Thanksgiving.

Seventy-two percent of U.S. consumers in the American Express survey said that they were aware of the day; a record high.