Greenfield Mayor calls attention to small businesses

The small business Saturday observance is now in its seventh year

GREENFIELD, Mass. (WWLP) – Now that Black Friday’s come and gone at the major retailers, shopping in the Franklin county town of Greenfield shifted to the small hometown stores on Saturday. 22News found people paid attention when Mayor William Martin asked his town to shop small.

The signs were everywhere along Main street to follow the mayor’s advice to keep small businesses alive and vibrant during this holiday season. Merchants kicked in with some deal sweetening discounts to attract shoppers.

There’s a reason Small Business Saturday comes so quickly on the heels of Black Friday.

Gail Gaten of Greenfield said “For most people it’s mostly about the big box stores because you can save a lot of money. So we do it on Small Business Saturdays just to promote local shopping.”

The Small Business Saturday observance is now in its seventh year. Shoppers 22News spoke with don’t just patronize neighborhood stores for savings but to keep their beloved downtown shopping area alive and vibrant.

Jennifer Stromsten of Greenfield said “It’s after Black Friday, and it’s a day to emphasize the importance of shopping at local businesses. We’re having a great, old fashioned main street, you’ve got to help businesses stay open and a lot of them are having sales.”

For the trivia lover in all of us, you’ve got to go back to the year 2010 when American Express dreamed up Small Business Saturday as the ceremonial kick off to the holiday shopping season for small businesses everywhere.