NORTHAMPTON, Mass. (WWLP) – The Paradise City lived up to its name on Friday as a shoppers paradise inside Thornes Marketplace.
The registers rang for Black Friday inside the dozens of independent shops of Thornes Marketplace in Northampton. Through their doors lives a mecca of unique items ready for wrapping.
Saturday may be even better. Sales on Small Business Saturday encourage shoppers to look outside of the big box stores, and if the internet is more your style, you can always wait for deals on Cyber Monday.
To encourage you to shop local, the city of Northampton is offering free parking Friday and Saturday at all the municipal lots and street-side meters.
Some shopper like Andrea MacGovern of Springfield love the Black Friday shopping atmosphere.
“I love the season. I come out on Black Friday to small towns like Northampton where people are more festive.”
But others like Tim Lane, who is visiting from Oakland, California avoid the crowds at all costs.
“I definitely am on the hate the crowds side of Black Friday. There is too much pressure to go out and shop.”
That’s why YES Computers in Northampton re-branded it ‘Casual Black Friday,’ where there’s no need to wait in line. They open regular time and extended the sale three full days.
“It just makes no sense. No sense for a customer and no sense for a staff member to get up extra early after a really enjoyable family day,” said Mark Wineberg, the President of YES Computers.
From the latest tech, to a good old-fashioned book. Shoppers stopped only for a brief rest before continuing on with their dizzying day of deals in the downtown.
And when the day is done, Black Friday sales across the country are expected to top $3-billion, an 11.5% increase over last year.