Greenfield mayor urging shoppers to participate in Small Business Saturday

Small Business Saturday was created by American Express in 2010

GREENFIELD, Mass. (WWLP) –  Greenfield Mayor William Martin is encouraging residents and visitors to “shop small” this Saturday.

For the past seven years, Greenfield has celebrated “Small Business Saturday,” a day to support local businesses that create jobs and boost the economy.

“As a community, this is another way we demonstrate our support for local business owners and the regional economy,” Martin said. “Everyone can find unique, special items from local merchants and get a great deal for themselves.”

Small Business Saturday was created by American Express in 2010, and marks the start of the holiday shopping season for small business across the country.