Facebook cracking down on discriminatory advertising

Many Facebook users have filed lawsuits

(AP Photo/Craig Ruttle, File)

(CNN) – Facebook is cracking down on advertisers’ ability to target users by race.

The social network plans to disable an option that allows advertisers to target or exclude users based on their “ethnic affinity”, at least the ads for housing, employment or credit.

Facebook came under fire late last month after a report by ProPublica. The news organization found the “ethnic affinities” option could be used to discriminate against users in housing-related ads – and that’s forbidden under the Fair Housing Act.

Many Facebook users have filed lawsuits.

In addition to disabling the ethnic affinity tool for certain categories, Facebook will “require advertisers to affirm they will not engage in discriminatory advertising.”

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