Facebook cracking down on discriminatory advertising

Many Facebook users have filed lawsuits

FILE - In this Nov. 6, 2007 file photo, the Facebook logo is displayed at a Facebook announcement in New York. Facebook lost a crucial legal battle Friday Feb. 12, 2016 as a Paris court ruled the social network can be sued in France over its decision to remove the account of a French user who posted a photo of a famous 19th-century nude painting. (AP Photo/Craig Ruttle, File)
FILE - In this Nov. 6, 2007 file photo, the Facebook logo is displayed at a Facebook announcement in New York. Facebook lost a crucial legal battle Friday Feb. 12, 2016 as a Paris court ruled the social network can be sued in France over its decision to remove the account of a French user who posted a photo of a famous 19th-century nude painting. (AP Photo/Craig Ruttle, File)

(CNN) – Facebook is cracking down on advertisers’ ability to target users by race.

The social network plans to disable an option that allows advertisers to target or exclude users based on their “ethnic affinity”, at least the ads for housing, employment or credit.

Facebook came under fire late last month after a report by ProPublica. The news organization found the “ethnic affinities” option could be used to discriminate against users in housing-related ads – and that’s forbidden under the Fair Housing Act.

Many Facebook users have filed lawsuits.

In addition to disabling the ethnic affinity tool for certain categories, Facebook will “require advertisers to affirm they will not engage in discriminatory advertising.”

Copyright 2016 CNN

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