Business impacts on NFL ratings

22News found out if sports bars have also seen a decline in viewership in Franklin County.

Photo Courtesy: MGNonline

(WWLP) – With fewer people across the country tuning into NFL games this year, people in Franklin County tell 22News how it’s affecting their businesses.

The NFL on prime time: the greatest snoozefest on turf. Professional football, which has riveted TV viewers for decades, is now repelling them. Ratings are down across the board, particularly during prime-time games.

The NFL is blaming the election for the drop in its TV ratings. They believe football fans are paying more attention to their favorite candidates and the debates.

Others believe the World Series and even the lack of Tom Brady on the field are to blame.

22News found out if sports bars have also seen a decline in viewership in Franklin County.

“When Brady wasn’t playing for the patriots early in the season, our Patriots fans were nowhere near as enthusiastic and then when he came back that was our biggest crowd by far,” said the owner of Taylor’s Tavern in Greenfield, Mark Donoghue.

Donoghue told 22News that Sunday football crowds have been a little down from past years. He believes the number of prime time games on Thursday, Sunday, and Monday could be a reason for the drop in customers.

Donoghue is expecting as the weather gets worse and colder and less outside activity people will gravitate to more inside fun
and the games will become more important playoffs and viewership should pick up.