Are Facebook’s advertising options discriminatory?

Facebook has an ad customization option called “ethnic affinities” which lets advertisers target specific groups

FILE - In this Nov. 6, 2007 file photo, the Facebook logo is displayed at a Facebook announcement in New York. Facebook lost a crucial legal battle Friday Feb. 12, 2016 as a Paris court ruled the social network can be sued in France over its decision to remove the account of a French user who posted a photo of a famous 19th-century nude painting. (AP Photo/Craig Ruttle, File)
FILE - In this Nov. 6, 2007 file photo, the Facebook logo is displayed at a Facebook announcement in New York. Facebook lost a crucial legal battle Friday Feb. 12, 2016 as a Paris court ruled the social network can be sued in France over its decision to remove the account of a French user who posted a photo of a famous 19th-century nude painting. (AP Photo/Craig Ruttle, File)

(WISH) – Experts are predicting record online sales for Thanksgiving weekend, and are Facebook’s advertising options discriminatory?

Facebook knows almost everything about you and uses that to show ads designed to appeal to your interests. That’s nothing new, but a recent report surfaced that these targeted ads can potentially be used illegally.

Facebook has an ad customization option called “ethnic affinities” which lets advertisers target specific groups or exclude them.

Pro Publica found that the tool can be used to discriminate against users with housing-related ads, which is forbidden under the Fair Housing Act.

In other business headlines, a Purdue start-up app is up for a national award. Speak Modalities is the startup responsible for developing the apps.

It’s two apps, Speak-All and Speak-More. They are finalists for the R&D 100 Award.

The apps help children with autism learn to communicate. They have already assisted about 35,000 people across five continents. The finals will take place Thursday in Washington, D.C.

 

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