AGAWAM, Mass. (WWLP) – Business leaders were honored Friday for their contributions to our economy. 22News found out what the secret is to their success.
“I’ve always had a love of jewelry and accessories.” What started as a passion for fashion has turned into tremendous success for Rika Woyan.
“I started the company and decided I wanted to have it all digital, a virtual store, so I have virtual stores on Amazon and eBay and soon to be our own website,” Woyan told 22News.
Her online fashion company, Lavishly Hip, was recognized at the Springfield Regional Chamber’s Super 60 Celebration as number 1 in revenue growth for this year.
Now in its 27th year, Super 60 honors businesses that largely contribute to our regional economy. Woyan said she’s helping out by hiring local employees, utilizing local shipping companies and promoting locally.
Also honored for its success was 3BL Media, which helps promote sustainability and social and environmental responsibility. “The profitability comes from, there’s not a way to tell that story. We’re the way that they tell that story. We get that content out for them to places that need it,” said Jon Shrair, Director of Business Development of 3BL Media in Northampton.
A common theme was the use of social media to really grow a business. In fact, the keynote speaker relies solely on social media channels, like Facebook and Twitter, to grow his expanding business, Treehouse Brewing Company.
Treehouse Brewing Company co-CEO Dean Rohan’s success came from his passion for brewing craft beer. “Fifty people a week is all we needed to pay ourselves back and go out to dinner once a month. That’s it! First week, 75, next week 80, the next week 150,” Rohan said. Now, they’re on their way to an 18 million dollar expansion in Monson.
22News is a proud sponsor of this event each year. Our Barry Kriger was a Master of Ceremonies.