AT&T and Time Warner plan merger

(NBC News) The mega-deal between AT&T and Time Warner was announced over the weekend, bringing together a wireless, broadband and satellite TV giant with a content powerhouse in movies and television.

The companies’ CEOs both touted their combined ability to offer consumers content after the deal, saying that targeted advertising will help pay for it.

“What you end up with is more of the burden being born by advertising companies, less of it being born by consumers,” said Time Warner CEO Jeff Bewkes.

Despite the optimism from both companies, media analysts warn that public opinion of the deal might not all be positive.