Fall foliage season helps local businesses in Franklin County

Columbus Day weekend served as the kickoff for fall foliage season in Franklin County

SHELBURNE FALLS, Mass. (WWLP) – The fall colors are out in force in Franklin County and its helping businesses there. Businesses here are expecting many more new customers for the rest of the month.

Columbus Day weekend served as the kickoff for fall foliage season in Franklin County. Peak foliage is a big help for local businesses.

Shelburne Falls Coffee Roasters had to double their staff to keep up with the crowds on Columbus Day weekend. Since then, more leaves have turned red, orange, and yellow across the region. Many tourists continue to drive through to see it.

Cathy Sherry, Manager of Shelburne Falls Coffee Roasters said, “It’s definitely quite busy. Between the foliage and other things going on around we see quite a bit of people. It starts usually Thursday evening and we stay really busy until Monday evening.”

Sherry told 22News a lot of customers just come up once a year to experience the foliage. Many come from other countries. When foliage season ends, Sherry said they’re next big tourist push will be around Thanksgiving.