Unique treats boost Halloween spending

"Johnny Boo and the Pumpkin Tiger" are hitting select comic book stores nationwide

(NECN) – Consumers are projected to spend $8.4-billion on Halloween celebrations this year, according to a new survey conducted for the National Retail Federation.

While much of that spending will be on costumes, decorations, and candy, some shoppers are getting creative with their trick-or-treat giveaways.

James Kochalka, a well-known cartoonist and graphic novelist who works from Burlington, Vermont, said he plans to give out copies of his new mini-comic featuring his cute ghost character, Johnny Boo. “It’s just to get kids excited about comics and reading,” Kochalka says.

Packs of 25 mini-books of “Johnny Boo and the Pumpkin Tiger” are hitting select comic book stores nationwide for about $5, as a sort of alternative gift for trick-or-treaters.

Read more: http://bit.ly/2dGhLoZ

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