(CNN) – Fans of the bey-hive can now look like the queen. Beyonce’s fashion line, Ivy Park, is for sale.
It’s part of a fitness meets fashion trend called “athleisure”.
Kate Hudson, Brooke Burke, Carrie Underwood and other celebs have also launched activewear lines.
The point is to make stylish, flattering clothing that can go from the gym to the coffee shop and in some cases the office.
The multi-purpose fashion helps widen the base of people buying these brands, meaning more money for apparel companies.
The fitness fashion market has been hotter than ever. According to USA Today, last fiscal year Nike’s women’s business grew 20 percent.
That’s more than twice the rate of growth on the men’s side in the same time period and it’s not just Nike.
According to research from the NPD group from June 2014 to June 2015, women’s fitness apparel outpaced the overall fitness apparel business.
Growing nine percent as compared to a little less than seven percent, in the entire industry.
When you are talking about a multi-billion dollar trade those percentages add up. Which perhaps means more celebs and brands wanting to cash in.
Copyright CNN 2016