Cinco de Mayo is a bigger celebration in the U.S. than in Mexico

Corporations began promoting the holiday to reach Hispanic consumers

CHICOPEE, Mass. (WWLP) – Contrary to what a lot of people think, Cinco de Mayo is not Mexico’s Independence Day. The day commemorates the Mexican army’s victory at the Battle of Puebla, which took place 50 years after Mexico’s independence.

The holiday grew in the U.S. after California Mexicans celebrated it in 1860. Since then, it’s become a symbol of ethnic pride.

Roxanne Borowiec of Agawam told 22News, “I think it would be a good idea if it were explained more about what it is that started this holiday and why we’re celebrating it. There’s a lot of cultures here and it’s good to celebrate everyone’s holidays.”

In the 1990s, corporations began promoting Cinco de Mayo as a way to reach Hispanic consumers.

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