Downtown Northampton Association goal is to make city more attractive

Downtown Northampton Association, formed after the Business Improvment District was forced to shut down

NORTHAMPTON, Mass. (WWLP) – Northampton is about to get a boost from an organization that has a goal of improving the city.

The DNA, or Downtown Northampton Association, formed after the Business Improvment District was forced to shut down, they have similar goals, but will operate differently.

Unlike the BID, membership won’t cost anything, although they are asking for a $1,000 donation from each property.

The DNA will be partnering with the city government, the chamber of commerce and the center for the arts to make Northampton more attractive. That means planting flowers, putting up holiday lighting, organizing concerts, and events like the annual restaurant week, sidewalk sales and downtown Halloween.

The co-chair of the DNA told 22News why the organization’s missing is so important. “Well a thriving downtown benefits everybody. Employees will want to come here and work. Businesses, entrepreneurs and innovators will want to start businesses here. Property values in all of Northampton will go up with a thriving downtown, tourism will go up. The snowball effect of a thriving downtown is just amazing. It’s been proven,” said Marlene Marrocco.

The DNA is kicking off their membership drive to get people interested.

Thornes Marketplace and Smith College have already generously contributed to the funding of the DNA.

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