SXSW co-founder Louis Meyers reported dead

The cause of death wasn’t immediately known

AUSTIN (KXAN/AP) — Multiple sources on Friday were reporting the death of 60-year-old Louis Meyers, one of the original co-founders of the South By Southwest festival. Meyers, along with Roland Swenson, Nick Barbaro and Louis Black, founded the festival in 1987 through the sponsorship of the Austin Chronicle. Folk Alliance International Director Aengus Finnan said Meyers died Friday in Austin. The cause of death wasn’t immediately known.

Meyers eventually sold out his interest in SXSW in 1994, bemoaning the robust growth of the event. Meyers told friends he had hoped to keep the music festival to about 500 acts and it now tops more than 2,200 acts from more than 60 countries.

Meyers, a native Austinite, moved about the world after bowing out of SXSW, living for a time in Denmark, Amsterdam and eventually Kansas City, where he operated the Folk Store, a music store specializing in guitars and other stringed instruments. During those years he was a member of Folk Alliance International, a nonprofit dedicated to promoting and celebrating folk music through education and networking.

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