Super Bowl 50: Creating a Super Bowl commercial

What goes into a Super Bowl commercial?

SAN FRANCISCO (KRON) — Everyone can agree that some of the best parts of the Super Bowl are the commercials.

Just ten years ago a commercial slot during the Super Bowl only costs $1 million. Now, a spot during the big game costs upwards of $5 million.

John Butler joined Mark Danon on the KRON 4 Morning News to talk Super Bowl 50 commercials.

Butler is the Chief Creative Officer at the Bay Area marketing company BSSP that scored a top slot in this year’s Super Bowl 50.

Butler talked with Danon about what goes into a Super Bowl 50 commercial.

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