Behind-the-scenes work critical in upcoming N.H. primary

It's not just social media campaigning that's 24-7

MANCHESTER, N.H. (WWLP) – The Republican candidates for President debated their differences in New Hampshire, where on Tuesday, voters will go to the polls in this first in the nation primary.

The big topics Saturday night: national defense, the economy, and why each candidate believes they’re the best fit for president. They made it local too, discussing how New Hampshire is dealing with eminent domain issues and heroin overdoses – a problem we also deal with in western Massachusetts.

Candidates heavily attacked Iowa Caucus Republican winner Ted Cruz.

But what you might not see on TV is what happens behind the scenes and why this debate is so important in shaping our nation’s future.

Political analyst Tony Cignoli said, “Sometimes people like to say, ‘Gosh debates don’t matter.’ But for the millions that will watch this debate, for the more millions that will see and hear the spin of this late at night, early Sunday morning, this can make the difference in New Hampshire.”

St. Anselm College in Manchester, New Hampshire: the center of the political universe Saturday night.

The top 7 Republican candidates took the debate stage to make their final appeal to voters three days before the New Hampshire Primary.

Also on the campus, the world’s media, ready to project the candidates messages to you, the voter.

Hundreds of reporters from all over the country and around the world all competed for spots in this media spin room. That’s because they knew this debate was not just important to New Hampshire voters but to voters in every state in deciding who the next president will be.

Throughout the debate, the nation’s top reporters feverishly took to Twitter to fact check candidates and relay their messages, proving the importance of social media in the 24-hour news cycle.’s Anthony Fay said, “This really helps the candidates get their message out and it’s a way to communicate directly with voters more so with this election than ever before.”

It’s not just social media campaigning that’s 24-7. Cignoli said the Granite State won’t sleep until the polls close. “It’s all about momentum. New Hampshire may be small – but the top winners on the Democrat and Republican side come Tuesday will shape the race for the primaries to come.”

Another example of social media and online use in campaigns: nearly all the candidates referenced “more information” found on their websites.

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