CHICOPEE, Mass. (WWLP) – If you’ve ever gone to the gym the first week of January you might have noticed it’s a little busier than usual. Gym memberships typically spike around New Year’s.
According to Forbes magazine, the increase in members is partially thanks to New Year’s resolutions, but that’s not the only reason. Many gyms also offer incentives at the end of the year, including discounts or more workout classes.
22News went to Century Fitness in East Longmeadow to ask about the New Year’s crowd. Jeff Dalessio told 22News they’ve already seen an increase in memberships.
“The increase in business and sales does go up, as opposed to say, the summertime. Just in December alone there’s been quite a bit of increase,” said Dalessio. “I’m in here Monday, Wednesday, and Friday at 6:00 a.m. and there’s been a lot of people who have been signing up to join.”
However, according to the U.S. News and World Report, more than half of New Year’s resolutions fail. They recommend keeping yours by starting small, staying optimistic, and creating new challenges for yourself.