Local stores got large crowds on Small Business Saturday

Americans expected to spend billions on this modern shopping tradition

NORTHAMPTON, Mass. (WWLP) – Holiday sales don’t end on Black Friday, the following day is traditionally known as “Small Business Saturday.”

Small Business Saturday will kick off around 10 a.m. Saturday, and stores are expecting large crowds.

Small Business Saturday is all about supporting our local economy by shopping at “mom and pop” stores.

American Express created the day in 2010 to help small retailers during the recession, and it’s continued growing every year since.

Wayne Milo of Northampton told 22News he participates in Small Business Saturday every year: “I always like to support the little stores in Northampton, because I think it’s important for everybody to do that, to give our little stores here in Northampton an opportunity to expand.”

According to American Express, nearly 1,500 people and local stores participated in the shopping day last year.

In 2012, customers spent nearly $5.5 billion on Small Business Saturday, and sales this year could exceed $14 billion, over twice as much spent last year.

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