GREENFIELD, Mass. (WWLP) – Small Business Saturday is a day when people are encouraged to shop at local “mom and pop” stores rather than spending their money at the big box stores.
Small Business Saturday falls on November 28th, the day after Black Friday. Carrie Timberlake from Hens & Chicks in Greenfield told 22News, they’ll be ready to handle the increase in shoppers. “So, we’ll definitely be here on Saturday and, you know, eager to help people with their holiday shopping,” said Timberlake.
Small Business Saturday was started back in 2010 by American Express to invigorate the community to not only shop locally, but to shop small. For many people, small businesses are the cornerstones of the community, “because small businesses is what started it. The small business, the small mom and pop’s, that’s how the community started,” said Elizabeth Moore of Andy and the Oak Shoppe in Greenfield.
The owner of a tree cutting company in Orange told 22News, supporting small businesses is, essentially, supporting your community. “Well, it’s simple: if you hire within your community, you’re contributing to your community. So, if the smaller businesses are making money, then they’re paying the local people,” said Mark Bailey of Asprin Tree Company.
American Express estimates that about $14-billion was spent at small businesses across the nation last year during Small Business Saturday.