Consumer watchdog suing Cheerios for false advertising

Attorneys filed the class action on behalf of three consumers

Photo Courtesy: WIVB

BUFFALO, N.Y. (WIVB) – A familiar food at the breakfast table is coming under fire. A consumer watchdog group is suing General Mills, taking aim at Cheerios new “Protein” cereal, accusing the company of false advertising.

The Center for Science in the Public Interest accuses General Mills of false and deceptive packaging of the new Cheerios Protein cereal claiming, gram-for-gram, they added more sugar to the new Cheerios than protein.

The class action lawsuit claims General Mills’ comparison of the new Cheerios Protein to the original oat cereal is skewed in a way that is misleading.

The watchdog group known for closely monitoring food additives and labeling, says the breakfast food titan can promote the new Cheerios as having more protein because the serving size is nearly double the plain Cheerios.

General Mills spokesman Mike Siemienas said, in a statement, the new Cheerios Protein packaging follows strict federal regulations, and denies there was any attempt by the cereal maker to mislead consumers.

Siemienas could not say if the Cheerios Protein variety is made at the General Mills production facility in Buffalo.

Attorneys filed the class action on behalf of three consumers, two from California, and a third from Long Island.

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