Dracula hoping to break opening weekend record for September

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This image released by Sony Pictures Animation shows a scene from in Columbia Pictures and Sony Pictures Animation's "Hotel Transylvania 2." (Sony Pictures Animation via AP)

CHICOPEE Mass. (WWLP) – Hotel Transylvania 2 hopes to break a record set by its predecessor 3 years ago. There have only been two movies ever to open with more than $40 million in the month of September. Insidious 2 and Hotel Transylvania both topped $40 million with Hotel edging out the former by about $2 million. Hotel 2 will become the third member of this club; the question is will it top the first movies opening weekend.

There are a couple factors Hotel 2 has in its favor. The first is that sequels tend to open bigger and fade faster. This factor increases the likelihood of Hotel 2 topping the opening gross if not the total gross. Secondly the first movie was well received by moviegoers, despite critics not giving it very high marks. The third factor is there are no other family oriented movies in the top ten. There will not be any other movie this weekend to share the target demographic with.

Hotel 2 has started off Friday with an estimated $13.2 million. This is approximately $3 million ahead of the first movie. Hotel 2 will need to have a strong Saturday however if it wants to beat the record. The original movie jumped 72% from Friday to Saturday back in 2012. The Sunday gross was also strong as it beat the opening day gross by almost $2 million. If Hotel 2 follows the same pattern it would make $50 million for the weekend.

Sequels tend to open larger and drop faster however, so a weekend finish around $44 million seems more likely. This would still be enough to break the September record and help Sony claim a victory in a rather disappointing year.

The Intern opened Friday with an estimated $6.2 million. If it is able to have a strong Saturday it could possibly finish with $20 million for the weekend. If it does this would be the third straight weekend with two movies grossing over $20 million. September is traditionally slow and many times does not have even one movie reach $20 million as we saw Labor Day Weekend.

This photo provided by Universal Pictures shows, Josh Brolin as Beck Weathers, in the film “Everest." The film debuts in IMAX/3D exclusively on Friday, Sept. 18, 2015, and opens wider in theaters the following week. (Universal Pictures via AP)
This photo provided by Universal Pictures shows, Josh Brolin as Beck Weathers, in the film “Everest.” The film debuts in IMAX/3D exclusively on Friday, Sept. 18, 2015, and opens wider in theaters the following week. (Universal Pictures via AP)

After a successful limited release in IMAX, Universal is expanding Everest into traditional theaters this weekend. The result will be a race for third place this weekend with last weekend’s top movie Maze Runner: The Scorch Trials. Both movies are estimated at just above $4 million for Friday with Scorch having a slight edge. Either movie has a real shot at the third place slot. Scorch has a wider target audience but is also a sequel that is not as well received as the original. Everest has fewer theaters but has better ratings with critics. Both movies should finish between $14 and $16 million.

Black Mass is not having as strong a run as many (myself included) thought it would. Its estimated $3.5 million is a 60% drop from its previous Friday. The dark tone of the movie may keep the mildly interested moviegoers away, especially with so many other options this September. A finish between $10 and $11 million is most likely.

This photo provided by Lionsgate shows, Emily Blunt, as Kate Macer, in a scene from the film, "Sicario." (Richard Foreman, Jr.  SMPSP/Lionsgate via AP)
This photo provided by Lionsgate shows, Emily Blunt, as Kate Macer, in a scene from the film, “Sicario.” (Richard Foreman, Jr. SMPSP/Lionsgate via AP)

Despite only being in 59 theaters this weekend, award hopeful Sicario may crack the top ten. Sicario was able to make 550k from those 59 theaters for a per theater average of over 9k. It is safe to say Sicario will expand to more theaters next weekend, and should stay in many theaters through awards season.

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