Photos: Endangered animals shine on Empire State Building

Large images of endangered species are projected on the south facade of The Empire State Building, Saturday, Aug. 1, 2015. The large scale projections are in part inspired by and produced by the filmmakers of an upcoming documentary called "Racing Extinction." (AP Photo/Craig Ruttle)

NEW YORK (AP) — Dozens of people stopped in Manhattan intersections gazing at photos of endangered animals shining on the side of the Empire State Building.

Organizers say the Saturday night event was a first-of-its-kind live video projection.

It drew large crowds of spectators, many taking photos with their smartphones.

Empire State Building Endangered Species
Photos: Empire State Building animal projection »

Images of endangered animals, including birds, tigers, bears and other creatures, shined on the south side of one of the city’s most iconic landmarks.

The event was meant to spark conversations about mass extinction.

It was organized as part of a promotion for a new Discovery Channel documentary, Racing Extinction, which is set to air in December.

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