VIDEO: Empire State Building lights up for endangered species

Projection made by the Oceanic Preservation Society and the Discovery Channel

Large images of endangered species are projected on the south facade of The Empire State Building, Saturday, Aug. 1, 2015, in New York. The large scale projections are in part inspired by and produced by the filmmakers of an upcoming documentary called "Racing Extinction." (AP Photo/Craig Ruttle)

(CNN) – Endangered animals took over the Empire State Building Saturday night.

Large images of endangered species are projected on the south facade of The Empire State Building, Saturday, Aug. 1, 2015 in New York. The large scale projections are in part inspired by and produced by the filmmakers of an upcoming documentary called "Racing Extinction."  (AP Photo/Craig Ruttle)
Large images of endangered species are projected on the south facade of The Empire State Building, Saturday, Aug. 1, 2015 in New York. The large scale projections are in part inspired by and produced by the filmmakers of an upcoming documentary called “Racing Extinction.” (AP Photo/Craig Ruttle)

Images of the animals were projected onto the iconic landmark to draw attention to their rapid mass extinction.

The reported first-of-its-kind live video projection was put on by the Oceanic Preservation Society, in collaboration with the Discovery Channel.

According to the O.P.S. Facebook page, it was organized in memory of Cecil the Lion, killed in an illegal hunt in Zimbabwe, and to promote the upcoming documentary “Racing Extinction.”

Large images of endangered species are projected on the south facade of The Empire State Building, Saturday, Aug. 1, 2015, in New York. The large scale projections are in part inspired by and produced by the filmmakers of an upcoming documentary called "Racing Extinction."  (AP Photo/Craig Ruttle)
Large images of endangered species are projected on the south facade of The Empire State Building, Saturday, Aug. 1, 2015, in New York. The large scale projections are in part inspired by and produced by the filmmakers of an upcoming documentary called “Racing Extinction.” (AP Photo/Craig Ruttle)

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