(NBC News) – The Electronic Entertainment Expo, better known as E3, is underway in Los Angeles.
Test driving the newest video games is always a major part of E3, but there’s been more than simply teasing upcoming blockbusters. “This year has been a kind of coming out party for virtual reality,” says Ben Howard of GameSpot.
Oculus is showing off its virtual reality headset called “Rift.” It immerses users in games that surround them and other players. Oculus expects to start selling the units early next year, but hasn’t announced a price.
Neither has Sony for its virtual reality headset, “Project Morpheus.” It’s expected in the first half of next year as well.
Some industry observers estimate revenue from virtual and augmented reality products could hit $150 billion by 2020.
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