New TV ads to spread opioid addiction awareness

Mass. teens have a higher risk of painkiller abuse compared to other states

BOSTON, Mass. (WWLP) – The Governor is launching a new public service announcement campaign, warning television viewers of the dangers of opioid abuse.

It is a statewide epidemic. The Baker administration hopes to boost opioid addiction awareness through a series of new public service announcements. It will be aired on television and online through the summer. The ads will inform parents of the warning signs of teenagers abusing prescription painkillers. Pittsfield State Representative Tricia Farley-Bouvier told 22News the ads are a good way to reach all corners of the state.

She said, “Television is a medium that can reach everybody. Taking those ads and putting them on social media also will help to do that.”

The public service announcements will feature testimony from the family of a 23-year old Harwich woman who died of a heroin overdose. A 2013 Youth Health Survey found that Massachusetts teens have a higher risk of abusing prescription drugs compared to other states. The campaign cost a total of $800,000 paid for through a federal grant.

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