SPRINGFIELD, Mass. (WWLP) – A unique, live broadcast fundraiser to help children around the world will happen right here on 22News Thursday night.
We’re talking about Red Nose Day, and the campaign’s universal symbol is of course, a red nose.
In the UK it’s a cultural phenomenon that brings people together to raise money for programs that benefit kids and young people living in poor communities. They’ve raised more than $1 billion in the past 30 years.
Now it’s made its way to the US; actors, comedians, singers, and your neighbors are having fun and raising money for organizations like the Boys and Girls Club. In Springfield Red Nose money will help pay for the summer learning program Brain Gain.
Boys and Girls Club Executive Director Sarah Tsitso told 22News, “This means they are engaged in activities that are more academic in nature during the summer; literacy, math. Games, but they have a purpose. It really does have a significant impact on local kids and their lives and successes.”
The Red Nose broadcast airs Thursday on 22News at 8PM. To learn more about the organizations and how it helps, click here.