Shoe company starts viral campaign for needy children

Photo Courtesy: WTNH

(WTNH) – This little piggie went to the market. This little piggie helped a needy child get a free pair of Toms. That’s right, Instagram a picture of your bare feet with the hashtag #withoutshoes and Toms will donate a pair of new shoes shoes to a child in need somewhere in the world.

It’s all part of Tom’s 9th birthday. This year, the brand is using Instagram to kick start it’s “One Day Without Shoes” campaign, in an effort to raise awareness for children’s health and education. And there’s no purchase necessary for you to get involved. It’s just that simple. For every photo of bare feet posted on Instagram from now until May 21 with that hashtag #withoutshoes Tom’s will make sure a kid will get a new pair of kicks. The socially responsible company says they’ll do this up until a million pairs of shoes have been given away.

So get those piggies pose ready, post to Instagram, and know you’re putting a smile on a child’s face and shoes on their feet.

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