People are remembering Howard Sackaroff

Curry Honda Nissan executives are undecided whether to continue to air his TV commercials

Howard Sackaroff is seen here speaking to 22News back in 2011 at the groundbreaking for the new Curry Honda building on Memorial Drive in Chicopee.

CHICOPEE, Mass. (WWLP) – The people at Curry Honda in Chicopee are remembering Howard Sackaroff this week. Howard Sackaroff died suddenly Monday at the age of 62.

“Hi, It’s Howard the Honder man for Curry…” Sackaroff’s quirky television commercials were seen by thousands here in Western Massachusetts. He was a Curry Honda executive who began doing these Iconic commercials 4 years ago.

He continued to make these spots until his untimely death this week.

Scott Hubbel told 22News, “We’re getting a lot of condolences for Howard, his face obviously because of the commercials was well known and people for all around expressed their condolences to us.”

“Howard was a very interesting, very unique type of guy, very brilliant fun to be around just a big teddy bear,” said Scott Gordon

Curry Honda Nissan executives are undecided whether to continue to air their Howard Sackaroff TV commercials.

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