Starbucks baristas stop writing “Race Together” on cups

Courtesy MGNonline

According to a recently released internal memo, Starbucks baristas will no longer write “Race Together” on customers’ cups starting Sunday.

Starbucks spokesman Jim Olson says the campaign to create discussion on diversity and racial inequality will continue without the handwritten messages, which are phasing out as originally planned.

The memo from CEO Howard Schultz says the cups were always “just the catalyst” for a broader conversation and the company will still hold forum discussions, co-produce special sections in USA TODAY and put more stores in minority communities as part of the Race Together initiative.

The initiative has been criticized as opportunistic and inappropriate, coming in the wake of racially charged events such as protests over police killings of black males. Olson says the change is not a reaction to that pushback.

Copyright Associated Press

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s