(KUSA) When Budweiser took a shot at the craft-beer industry in a Super Bowl ad Sunday night, some craft beer brewers got fired up.
In retaliation, one Denver brewery made a new batch of beer — specifically, pumpkin peach ale, the type ridiculed in the ad.
In the spot, Budweiser says their beer is “not brewed to be fussed over” — and cuts to a shot of three hipster-looking men sniffing their tasting glasses, with the words: “It’s brewed for drinking, not dissecting.”
Ironically — Anhueser-Busch recently purchased Elysian Brewing in Seattle — which also happens to make a pumpkin peach – and pecan – ale.
Read more: http://on9news.tv/1CsH5Tu