What Americans spend on Super Bowl festivities

Hass Avocado Board anticipates a big jump in avocado consumption

Photo: Thinkstock

NEW YORK (CNN) – Advertisers aren’t the only ones spending big bucks for super bowl Sunday, Americans will spend more than 14 billion dollars on their big game festivities. Where is that money going, and which areas might give consumers the best bang for the buck?

The big game means big spending. Americans will spend 14.3 billion dollars to prepare for super bowl Sunday, according to the national retail federation.

Where does most of that money go?  Chiefly, food. About 80 percent of Americans plan to stock up on food and of course, drink.

Among items on the menu, the National Chicken Council says Americans will eat 1.25 billion chicken wings on Sunday. And the average cost of wings is currently at a dollar and 71 cents per pound, up 36 cents per pound from last super bowl.

Thanks to guacamole, the Hass Avocado Board anticipates a big jump in avocado consumption, 240 million of them in the run-up to the super bowl and on game day. With increased demand, also comes an increase in price.

The super bowl creates a serendipity of sorts for any fan dreaming of watching the big game on a new TV.  About 9 percent of super bowl spending goes to buying a flat screen

At the same time, retailers are looking to get old inventory off of shelves before new models arrive in the spring. While shoppers won’t find Black Friday-type deals, it’s likely the best shot at the best prices until the holidays.

Among 184 million Americans who say they’ll tune in to watch the game, 20 million shoppers say they’ll buy game day apparel.

22News reporter Kait Walsh is in Arizona for the big game. Stay with 22News and WWLP.com as she brings you all the excitement and unique experiences associated with this major event, right through Sunday.

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