WWLP digital subchannel to become CW affiliate

CHICOPEE, Mass. (WWLP) – WWLP’s parent company, Media General, has announced a long-term agreement with The CW Network to bring a CW affiliate to WWLP’s digital subchanel WWLP-DT2.

The announcement was made Tuesday morning, along with the announcement of the renewal of Media General affiliate agreements in 13 other markets, and the new CW affiliation of WHLT-DT2 in Hattiesburg/Laurel, Mississippi.

“The CW has been a longstanding and valued partner for many years and we are pleased to continue building upon our relationship,” said Media General President and CEO Vincent L. Sadusky. “We are particularly excited about our new agreement for WISH-TV and launching the CW on our digital channels in Springfield, MA and Hattiesburg, MS.”

“We’re very pleased to continue our successful affiliations with Media General,” said Chris Brooks, Senior Vice President for Network Distribution at The CW. “They have been a terrific partner, and with this season’s new hit series ‘The Flash’ and the Golden Globe-nominated ‘Jane the Virgin’, we look forward to even greater success to come.”
About The CW Network:

THE CW TELEVISION NETWORK, a joint venture between Warner Bros. Entertainment and CBS Corporation, made its debut on September 20, 2006 as America’s fifth broadcast network and is the only network specifically targeting viewers ages 18-34, a demographic highly sought after by advertisers. Delivering a total of 20 hours of programming a week, The CW offers a five-night, 10-hour primetime lineup that runs Monday through Friday. In daytime, The CW programs one hour on weekday afternoons, and a five-hour Saturday morning educational and informational block. A leader in digital and social media, The CW’s shows are also available to stream on cwtv.com and on its popular mobile and tablet app, and the network also recently launched a digital-only studio, CW Seed. For more information, visit www.cwtvpr.com.

About Media General:

Media General, Inc. is one of the nation’s largest multimedia companies that operates or services 71 television stations in 48 markets along with the industry’s leading digital media business. We offer consumers and advertisers premium quality entertainment and information, content and distribution on every screen. Our robust portfolio of broadcast, digital and mobile products informs and engages 23% of U.S. TV households and 43% of the U.S. Internet audience. Media General has the industry’s largest and most diverse digital media business with a growing portfolio that includes LIN Digital, LIN Mobile, HYFN, Dedicated Media, Federated Media and BiteSizeTV. We deliver integrated digital marketing solutions utilizing our comScore Top 15 Video and Top 25 Display market share, as well as the latest in content marketing, video, display and mobile advertising solutions, social intelligence and reporting across all screens. With unmatched local-tonational reach, Media General is a one-stop-shop for agencies and brands that want to effectively and efficiently reach their target audiences on all screens. Media General trades on the NYSE under the symbol “MEG”. For more information, visit www.mediageneral.com.

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