GREENFIELD, Mass. (WWLP) – For many Franklin County residents, a trip to Wilson’s Department Store is a must, especially around this time of year.
In an era of malls, big box stores and online shopping, some local department stores like Wilson’s in Greenfield are still surviving. Wilson’s has been a Franklin County landmark for more than 125 years and they depend on loyal customers to keep their doors open.
Heather Barton of Bernardston told 22News, “I come out because they usually have things you can’t find in other places. They’re convenient and I like to support local businesses.”
According to the Vice President of Wison’s, Tamara Beauregard, the holiday season is one of the most important times out of the year because many people are coming in buying gifts, and supporting local department stores, like this one, is not only important for their bottom line, but the entire community.
“We’ve very much a part of Franklin County. We live here. We work here. We bank here. We grocery shop here. We go to school here. We are a part of the local community,” said Beauregard.
It’s the community that helps many department stores survive. People told 22News they’ve grown up going to Wilson’s, and it’s an essential part of the community, especially around the holidays.