Unintended innuendo cancels “Don’t Jerk and Drive” campaign

(KDLT) Messages like “don’t drink and drive” and “don’t text and drive” are pretty straight forward, but a new public safety campaign seems to be creating some confusion among South Dakotans.

The hope for the slogan and ad campaign, “Don’t Jerk and Drive,” was to encourage South Dakota drivers to be safer on the roads this winter.

But due to some of the reactions the campaign has caused, any advertisements paid for by the Department of Public Safety must be removed.

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