WESTFIELD, Mass. (The Westfield News) – After two years in operation, MoFroYo, a Frozen Yogurt Lounge on East Main Street in Westfield established by local businessman Todd Cieplinski, is closing.
The shop, situated in the Little River Plaza on Route 20 heading to West Springfield, enjoyed a location Cieplinski believed would be a goldmine.
“Our philosophy is community-focused and family-friendly, so we’ve tried to do everything we can to make this as appealing as possible to that type of demographic,” he said in an October interview with The Westfield News. “But we haven’t seen the traffic in here over the past year.”
At that time, Cieplinski guaged his business’ chances of weathering the winter at 50 percent and since the lounge opened in August of 2012, the prospect of having to weather a third winter without the benefit of a third summer was something Cieplinski was admittedly nervous about.
A lack of patronage from the Westfield community proved to be frustrating for Cieplinski, who cited the likes of East Longmeadow and Enfield, Connecticut, nearby towns which have multiple successful frozen yogurt shops.
“Where are the people in Westfield?” he said. “That’s the million dollar question and I don’t know if there is any one silver bullet out there. I think it is a mindset.”
Cieplinski said Wednesday that he wants to see the business through to the end of the month and gave his 15 employees a four-week notice.
“My employees have really stepped up. I have a mixture of younger kids and older, college-aged kids,” he said. “They saw the deposit slips and they were wondering what was going on: how can we be making money if we’re only grossing $300 in revenue a night?”