NORTHAMPTON, Mass. (WWLP) – Halloween was less than a week ago, but stores and shopping websites have not wasted any time advertising Black Friday deals. This year, major retailers such as Amazon and Walmart began announcing their holiday sales the day after Halloween. But this earlier push toward the holiday shopping season is getting some pushback.
Many shoppers look forward to the day of deals after Thanksgiving dinner, and many also log-on following the holiday weekend, for “Cyber Monday” savings. Still, others say the constant web alerts, text messages, and TV commercials in early November, are just too much, too soon.
Melissa Goldsmith of Northampton told 22News that she likes to enjoy the season we have, without thinking about the coming holidays.
“I enjoy Halloween, I like the holidays. I don’t like to be reminded that Christmas is coming too quickly,” Goldsmith said.
But Geoff Schaefer of Northampton said that he can understand why companies want you thinking about your gift-giving this soon.
“They’ve got to keep their businesses going, and I’m sure a huge part of their sales come around the holidays. So, they need to do what they need to do,” Schaefer said.
If you’re planning a shopping trip on Black Friday, a new consumer report says that more retailers will use email, Twitter, and Facebook to advertise this year.
If you’re not a fan of big lines, you can find lower prices online. According to American Express, In 2012 Cyber Monday beat Black Friday sales last year by more than 10 percent.