GREENFIELD, Mass. (WWLP) – If you drive up Interstate 91, you may notice a difference in the color of the leaves—or the lack thereof. It’s a sign that foliage season is coming to an end in western Massachusetts.
Chip Hager, the owner of Hager’s Farm in Shelburne, says that during foliage season his customers and revenue double; with the end of foliage season, he has seen a decline in customers.
“As the foliage rush kind of dies down, there’s less traffic,” he told 22News. “There’s less people out driving around just looking for something to do. So the business slows down a little bit. It falls back to our regular customers.”
Foliage season attracts people from around the world to Franklin County, bringing in more than a billion dollars annually. But with the end of foliage season, some local businesses, like Shelburne Falls Coffee Roasters, are already looking forward to winter and the people who enjoy skiing in the area.
Annabelle Lytle-Rich, the general manager, explained that “All the skiers come down from Vermont and they funnel right into our business, so it’s really great and then we’re super busy all winter long.”
Many businesses told 22News that although the foliage season is their busiest—they’re still doing fine with their regular customers.