Survey: Holiday shoppers starting earlier and spending more

Americans expected to spend and avgerage of $760 this holiday shopping season

SPRINGFIELD, Mass. (WWLP)– This holiday shopping season, the National Retail Federation says big spenders are not alone. In their newest survey they found overall holiday spending is expected to increase and could reach an estimated $617 billion, thanks to recent job growth and an improving housing market.

The survey also found an estimated 40 percent of holiday shoppers say they’re going to be hitting the stores before we even reach the end of October, something that surprised some Western Massachusetts shoppers

Tim Grady, who lives in Connecticut and does some business in Springfield told 22News, “I’m a last minute shopper.” Grady says he likes to start his shopping in December.

Others, like Maddy Park, who lives in Springfield, told 22News getting started as early as the summer pays off. “Bargains! And I try to get what the kids and grandkids would really like so it’s not a big hassle right next to Christmas,” Park said.

The National Retail Federation warns starting too early could cause you to overspend. 22News is working for you with some ways to avoid that:

  • Make a list. Write down who you’re buying for and how much you can spend on each person.
  • Do your research. If you’re getting an early start you’ll have to time to shop around for the best deal.
  • Mark your calendar. Online shopping can save you money, but missing certain shipping deadlines can end up costing you more in delivery charges than the online bargain was worth.

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