McDonald’s defends its food on social media

The fast food chain points out: No 'Pink Slime' Here

(AP Photo/Gene J. Puskar)

NEW YORK (CNN) – McDonald’s is turning to social media to answer your questions about how their products are made, and what is actually in them. The fast food chain launched an informational campaign called “Our Food. Your Questions,” right on its home page.

Want to know what’s in a McNugget? McDonald’s says white meat chicken, ground with chicken skin, and marinade. How about its burgers? The company says: 100% ground beef, trimmings from chuck, round, often used in a roast, and sirloin.

It goes out of its way to say there’s no “pink slime” in any of its food. That’s a food additive that caused a PR nightmare for the food industry a few years ago. McDonalds stopped using it in 2011 after the outcry.

As part of this new campaign, the company has a promotional video letting people see inside its beef supplier’s plant in Fresno, California. This comes as more food companies try to be transparent about what’s in their food.

McDonald’s is also facing more competition from chains like Chiptole and Panera Bread. Its U.S. same-store sales have fallen four months in a row.

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